Marketing Officer Job Duties

By | August 5, 2013

A marketing officer has to oversee the marketing campaign of an organization internally as well as externally and plays an important role in the communicating the marketing message of the organization. They have to prepare, project and plan the publication of all types of publicity material in order to maximize brand promotion. They have to apply various marketing techniques in order to promote the products or services of the organization. They also have to oversee the activities of the marketing staff and ensure that the marketing targets are met. They may also have to hire new members in the marketing department.

Marketing officer job duties

  • Marketing officer has to oversee marketing campaigns of the organization.
  • Marketing officer has to communicate the marketing message of the organization.
  • Marketing officer has to prepare and plan the publication of all types of publicity material in order to maximize brand promotion.
  • Marketing officer has to develop and implement new strategies that would benefit the marketing department.
  • Marketing officer has to ensure that proper training opportunity is made available to the new joiners in the marketing department.
  • Marketing officer has to conduct interview and hire new members in the marketing department.
  • Marketing officer has to understand the objective of the organization and devise marketing policies accordingly.
  • Marketing officer has to oversee the activities of the marketing staff and ensure that the marketing targets are met.
  • Marketing officer has to prepare reports and review the performance of the marketing team.
  • Marketing officer has to research on the marketing trends being followed in the organization.
  • Marketing officer has to understand the needs of the current and prospective customers.
  • Marketing officer has to provide guidance and motivate the marketing team.
  • Marketing officer has to coordinate social media and networking activities. 

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