Marketing Designer Job Duties

By | August 1, 2013

A marketing designer is an individual who has to create and design templates, images, brochures and other creative elements for the purpose of marketing publications. They usually create promotional materials by using animation, illustrations, photography and graphic art. They have to plan, interpret and develop the visual style and layout of sales collateral. They have to work in coordination with sales, management, product marketing and information technology departments. They review designs and check for errors before sending them for final print. It is necessary that a marketing designer should have excellent creative skills as well as good marketing knowledge. Various marketing designer job duties are mentioned below:

Marketing designer job duties

  • Marketing designer needs to plan, interpret and develop the visual style and layout of marketing material.
  • Marketing designer has to work in coordination with sales, management, product marketing and information technology departments in order to achieve marketing goals and objectives of the organization.
  • Marketing designer has to create magazines, user manuals, logos, brochures, pamphlets, name badges, presentations, company reports and event posters.
  • Marketing designer has to review the proof copy of a publication and check for errors in order to rectify the errors before sending them for final print.
  • Marketing designer has to check for errors in mock up design for a marketing project.
  • Marketing designer has to re edit and air brush images, create sound effects as well animation.
  • Marketing designer has to create content for videos, websites and other forms of multimedia that can be used for marketing projects.
  • Marketing designer has to ensure that a particular design is in sync with the marketing objectives.
  • Marketing designer has to communicate messages with the help of graphic art, photography and illustrations.
  • Marketing designer has to attend meetings with the higher management and understand the marketing needs. 

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