Chief Marketing Officer Job Duties

By | August 6, 2013

A chief marketing officer has to carry out various responsibilities related to different areas of marketing that include sales, public policy, customer service, maintaining relations with media, promotions, corporate programs and web services. They have to lead various marketing operations, partnership marketing, sales operations and product management. Sometimes they may have to develop and implement customer retention policies. It is the chief marketing officer who has to oversee trade show exhibitions, print promotions and electronic promotions. A chief marketing officer is responsible for bringing improvements in the marketing plan of the organization. It is necessary that a chief marketing officer possess excellent communication and management skills.

Chief marketing officer job duties

  • Chief marketing officer has to oversee the day to day marketing operation of the organization.
  • Chief marketing officer have to coordinate activities like maintaining public relations, social media and promotions and advertising.
  • Chief marketing officer has to develop and implement customer retention policies for the benefit of the organization.
  • Chief marketing officer has to ensure that message of the organization is distributed across various channels and to the target audiences in order to meet the sales objectives of the organization.
  • Chief marketing officer ahs to develop strategies in order to increase sale of the products manufactured by the organization.
  • Chief marketing officer has to conduct market research and is responsible for branding.
  • Chief marketing officer has to plan, direct and coordinate marketing budgets.
  • Chief marketing officer has to oversee the activities of the research teams in regards to product development.
  • Chief marketing officer has to direct customer monitoring process.
  • Chief marketing officer has to develop and improve business relationships and also increase the awareness of the organization.
  • Chief marketing officer has to create product ideas and develop areas for business growth.   

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